Hyku Desesto, a young mom, boldly entered the business world, diving into the male-dominated creative production industry. Through countless sleepless nights and unwavering dedication, she built a stellar reputation for her lightning-fast turnaround times and exceptional work.
Hyku Desesto, a name synonymous with creativity and excellence in the photography industry, was not always the well-known professional she is today. Her journey began in her hometown of Davao, where she spent her formative years. As a pre-teen, Hyku was often found amidst location interviews and capturing breaking news events. This early exposure planted the seeds of her future career, fostering an early interest in photography and storytelling.
Hyku Desesto’s Educational Background
Understanding the importance of a solid educational foundation, Hyku pursued a degree in Mass Communications. This academic pursuit provided her with a deeper appreciation of the complexities involved in sharing stories and moments. It also equipped her with the theoretical knowledge necessary to complement her practical skills. While studying, Hyku didn’t put her camera down. She continued to take on freelance projects, seamlessly blending her academic and professional lives. This balance allowed her to gain a comprehensive understanding of the industry from both a practical and theoretical perspective, setting the stage for her future success.
Professional Journey
Hyku’s professional journey officially began in the Philippines, where she worked as a freelance photographer. Her unique perspective and ability to capture genuine moments quickly set her apart from her peers. She worked tirelessly, often taking on multiple projects simultaneously, to build her portfolio and reputation.
In 2010, Hyku made a significant move to the UAE to work for a professional photography studio. This move was a turning point in her career, offering her new challenges and opportunities.
In the UAE, Hyku honed her skills in professional portrait photography. Working with children and families in various settings, she developed an exceptional ability to capture genuine smiles and emotions, even in challenging circumstances. Her natural affinity for people allowed her to dismantle tension and consistently produce stunning results.
Hyku’s work in the UAE was diverse, covering everything from intimate family portraits to large-scale events. This diversity helped her develop a well-rounded skill set and a deep understanding of the nuances involved in different types of photography.
Establishing Hyku D Photography
In late 2011, Hyku took a bold step by establishing her company, Hyku D Photography. The creative production industry, which is typically male-dominated, presents numerous challenges. However, Hyku’s determination and unique approach allowed her to overcome these obstacles and carve out a niche for herself.
Hyku’s philosophy of highlighting positivity and giving second chances translated into her photography. She was born to showcase the good in the world, and this unique approach quickly resonated with clients. Her warm and effortless interpersonal skills, combined with her ability to share both her professional and personal life through her blog, set her apart from the competition.
Hyku D Photography rapidly gained a network of loyal clients and fans. Hyku’s frequent updates on her blog allowed her to connect with her audience on a personal level, giving them a glimpse into her life and work. This transparency helped build trust and a strong, loyal client base.
Future Aspirations
Hyku’s ambition continues to grow with her success. She aims to further shape the photography industry, constantly innovating and setting new standards for quality and creativity.
With a solid foundation in the UAE, Hyku has her sights set on expanding her business internationally. She envisions taking Hyku D Photography to new heights, reaching a global audience, and continuing to inspire through her work.
A Respected Name
Today, Hyku D Photography is a well-respected brand in the UAE. The company collaborates with international boutique brands, marketing consultancies, communications firms, and bespoke event production houses. Hyku herself is a brand ambassador for Stylist Arabia, Nokia, Puma, Nestle, and Fishtail Rides. Her company holds preferred vendor positions with prestigious names like Galeries Lafayette, Level Shoes, MMI, Dubai Ladies Club, and Brag Events.
Inspiring Others
Hyku’s story is one of perseverance, passion, and positivity. She continues to inspire others with her work and her outlook on life. As she says, “We are going from strength to strength, but we prefer to let our work speak for itself.”
