When it comes to making waves in the world of social media marketing, few names resonate as strongly as Pat Law. As the dynamic founder of GOODSTUPH, a social media agency that has been shaking up the advertising world since 2010, Pat brings sharp wit, unfiltered honesty, and a knack for turning brands into social media sensations. Through her innovative approach, she has carved out a unique niche in the competitive world of digital marketing.
The Birth of GOODSTUPH
Pat Law’s journey to founding GOODSTUPH is nothing short of inspiring. In March 2010, after a decade of working with top agencies like Publicis, Leo Burnett, and Ogilvy, Pat decided it was time to take a leap of faith. The catalyst? A personal crisis. Her father suffered a severe health scare, and Pat found herself grappling with the financial burden of his medical bills. Living paycheck-to-paycheck, she realized she needed to take control of her destiny.
Armed with a fierce determination and a vision for a new kind of agency, Pat launched GOODSTUPH from her bedroom. The name itself is a playful nod to the agency’s mission: to create “good stuff” that resonates with audiences and drives engagement. From the get-go, Pat’s approach was unconventional. She believed in brutal honesty, both with her clients and her team. This no-nonsense attitude quickly set GOODSTUPH apart in the industry.
The GOODSTUPH Philosophy
At the heart of GOODSTUPH’s success is its unique philosophy. Pat has always been a firm believer in the power of authenticity. “Honesty — it’s a filter, right? There will be people who will appreciate it. There will be people offended by it,” she once said. This philosophy extends to the agency’s work, where the focus is on creating genuine, relatable content that cuts through the noise of traditional advertising.
GOODSTUPH’s campaigns are known for their creativity and impact. From viral social media stunts to thought-provoking digital campaigns, the agency has a knack for making brands stand out. One of their most notable campaigns was for Netflix’s “Money Heist,” which saw the agency transform Singapore’s iconic Merlion into a masked character from the show. The campaign was a massive hit, earning accolades and driving significant engagement.
The Woman Behind the Agency
Pat Law is a force to be reckoned with. Despite her petite stature, she commands attention with her sharp intellect and unapologetic demeanor. Colleagues and clients alike describe her as intimidating yet inspiring. She’s known for her love of a good swear word, though she clarifies that it’s never directed at her team.
Pat’s leadership style is a blend of tough love and unwavering support. She encourages her team to take risks and learn from their mistakes. “Real influence is not measured by followers,” she often says, emphasizing the importance of genuine connections over vanity metrics.
The Awards and Accolades
Under Pat’s leadership, GOODSTUPH has racked up an impressive array of awards. The agency has been named Social Media Agency of the Year multiple times and has received numerous accolades for its innovative campaigns. But for Pat, the real reward is seeing the impact of her work. Whether it’s helping a small business grow its online presence or creating a campaign that sparks a global conversation, she takes immense pride in the positive change GOODSTUPH brings about.
Beyond GOODSTUPH
Pat Law’s influence extends beyond the confines of her agency. She’s a sought-after speaker and thought leader in the advertising world, often sharing her insights on digital marketing and social media trends. She’s also a mentor to aspiring marketers, offering guidance and support to the next generation of industry leaders.
In her personal life, Pat is a self-proclaimed “COVID cliché” with a passion for plants and comic strips. She finds joy in the simple things, like her parents’ duck rice at Changi KK Duck, which she describes as tasting like home. Despite her busy schedule, she makes time for her hobbies and loved ones, embodying the work-life balance she advocates for her team.
The Future of GOODSTUPH
Looking ahead, Pat Law shows no signs of slowing down. With nearly two decades of experience in digital and social advertising, she’s more driven than ever to push the boundaries of what’s possible. GOODSTUPH continues to evolve, embracing new technologies and trends to stay ahead of the curve.
Pat’s vision for the future is one where GOODSTUPH remains at the forefront of the industry, setting new standards for creativity and innovation. She believes in the power of storytelling and the importance of staying true to one’s values. As she often says, “Sweet is not sweet without the bitter,” a reminder that success is often born out of adversity.
