In the world of fashion, some designers stand out as true visionaries. Anaïs Mak is a name synonymous with innovation, elegance, and a fresh perspective in the industry. As the founder of the renowned fashion label Anaïs Jourden, she has carved out a niche that celebrates feminine strength and sophistication. Her journey is a testament to her unwavering passion and unique vision. Anaïs embarked on a path that would redefine elegance, playfulness, and sophistication. From unexpected silhouettes to daring combinations, Anaïs Jourden’s designs have captivated fashion enthusiasts worldwide.
Meet Anaïs Mak, the creative genius who turned the fashion world on its head with her label, Anaïs Jourden. Born and raised in Hong Kong, Anaïs founded her Paris- and Hong Kong-based fashion label in 2012, fresh out of fashion school at Studio Berçot. Her journey from a budding designer to a global fashion sensation is nothing short of inspiring.
The Birth of Anaïs Jourden
Anaïs Jourden is renowned for its playful yet sophisticated designs that blend feminine silhouettes with a touch of masculine tailoring. Imagine a double-breasted blazer paired with a sheer lace dress—that’s the kind of unexpected twist Anaïs loves to bring to her creations. Her designs have graced the racks of top stores worldwide, from Lane Crawford to Le Bon Marché.
Design Philosophy
Anaïs Jourden is known for its distinctive style that marries structured tailoring with feminine details. The brand’s aesthetic is characterized by intricate lacework, bold silhouettes, and an overarching sense of elegance.
Anaïs draws inspiration from a myriad of sources, including art, architecture, and the everyday lives of women. Her designs reflect a deep understanding of the female form and a commitment to celebrating its beauty.
Rising to Fame
In 2015, Anaïs won Italian Vogue’s Who Is the Next Emerging Designer award, a testament to her innovative approach and undeniable talent. Her big break came when the now-closed Parisian multi-brand store Colette picked up her collection, catapulting her into the international fashion scene.
Expanding Horizons
But Anaïs isn’t just about clothes. She also ventured into fine jewelry with her line, Anaïs Emphasis, in collaboration with Emphasis Jewellery. And if that wasn’t enough, she designed the staff uniforms for Hong Kong’s Rosewood Hotel. Talk about versatility!
Celebrity Endorsements
Anaïs’s work has caught the eye of many celebrities. Ariana Grande, for instance, wore a puffer jacket by Anaïs Mak in the video for her 2019 hit “7 Rings.” Her designs have also been spotted on fashion icons like Bella Hadid and Keke Palmer.
A Creative Visionary
In 2020, Anaïs took her creativity to the next level by writing and producing the short film “World of Realms,” starring people from across the creative industries. This project showcased her ability to blend fashion with storytelling, further cementing her status as a multifaceted artist.
The Impact of Anaïs Jourden on Fashion
Anaïs Jourden is at the forefront of redefining what it means to dress femininely. The brand’s innovative designs challenge traditional notions and offer a modern take on feminine fashion.
Anaïs’s work has inspired a new generation of designers who look up to her as a pioneer in the industry. Her commitment to pushing boundaries has set a benchmark for creativity and innovation.
Recognitions and Honors in Anaïs Mak’s Career
In 2021, Anaïs Mak was honored as one of Asia’s Most Influential Individuals in Hong Kong and also earned a spot on Asia’s Most Stylish list. Additionally, she was recognized in 2016 by Tatler Gen. T as one of Hong Kong’s young leaders making significant contributions.
Social Media Presence
Anaïs Jourden has a strong online presence with an engaging social media strategy that connects with fans and customers worldwide. The brand’s digital content reflects its unique aesthetic and vision. Anaïs understands the power of social media in today’s fashion landscape. Her strategic approach to digital marketing has helped build a loyal following and increase brand visibility.
Philanthropy and Social Causes
Anaïs is passionate about giving back to the community. Through various charitable initiatives, she supports causes that align with her values and vision for a better world.
In addition to charitable activities, Anaïs uses her platform to advocate for important social issues. Her campaigns aim to raise awareness and drive positive change.
Anaïs Mak’s story is a testament to the power of creativity and determination. She has made a mark in the fashion industry and inspired many young designers to follow their dreams. With her unique vision and relentless drive, Anaïs continues to push the boundaries of fashion, one fabulous design at a time.
So, next time you see a stunning piece from Anaïs Jourden, remember the brilliant mind behind it—Anaïs Mak, the fashion dynamo who’s making waves in the industry.
