Meet Cynthia Tenggara, the dynamic founder and CEO of Berrykitchen, Indonesia’s leading online catering service. If you’ve ever savored a meal from Berrykitchen, you owe that delightful experience to her innovative spirit. Cynthia is the brilliant mind behind Berrykitchen, a company revolutionizing the way busy urbanites enjoy their meals. From humble beginnings, she transformed Berrykitchen into a powerhouse in the food delivery industry. Cynthia’s journey is nothing short of inspiring.
Born on September 11, 1985, Cynthia Tenggara began her educational journey at Regina Pacis School, where she laid a strong foundation for her future endeavors. She continued her studies at Universitas Pelita Harapan (UPH), graduating in 2007. Her education equipped her with the skills and knowledge necessary to excel in the business world.
After graduation, Cynthia’s educational background played a crucial role in her successful career, which included positions at prominent organizations such as RCTI, Groupon Indonesia, and the YCAB Foundation. Eventually, she founded Berry Kitchen, transforming her dissatisfaction as an office worker into a thriving entrepreneurial venture.
The Birth of Berry Kitchen
Cynthia’s story began with a simple problem: boring office lunches. Working in Jakarta, she found the catering options dull and uninspiring. Determined to change this, she decided to create her catering service. Despite having no culinary skills or business experience, Cynthia’s determination was unwavering. She envisioned a service that offered a variety of delicious, customizable meals at affordable prices.
From Zero to Hero
In 2012, Cynthia launched Berry Kitchen with just five employees. The concept was simple yet revolutionary: an online catering service targeting office workers who wanted tasty, budget-friendly lunches. Customers could customize their meals, choosing from 10-15 different dishes daily, complete with calorie information. Clean, healthy, and affordable, Berry Kitchen quickly became a hit.
Scaling New Heights
Fast forward to today, and Berry Kitchen has become Jakarta’s leading online catering service, employing over 100 people. Cynthia Tenggara’s innovative approach and unwavering dedication have transformed Berry Kitchen into a household name, serving thousands of office workers across the city.
As the company grew, scaling up became the natural next step. Under Cynthia’s visionary leadership, Berry Kitchen expanded its reach significantly, catering to an increasing number of customers. This expansion was reflected in the growing number of clients, the enhanced diversity of meal options, and the broader geographical areas they served.
Challenges and Triumphs
Cynthia’s journey wasn’t always smooth. She faced numerous challenges, from managing logistics to ensuring consistent food quality. However, her resilience and ability to adapt kept Berry Kitchen thriving. She surrounded herself with experts in business and culinary arts, learning from them and continuously improving her service.
Other companies, apart from Berrykitchen
Mommawash
Since September 2020, Cynthia Tenggara has been at the helm of Mommawash, a company committed to delivering high-quality skincare products suitable for all ages and skin types. Mommawash emphasizes the use of honest ingredients, simple formulations, and affordable pricing to ensure that every product upholds stringent standards of safety and effectiveness. Cynthia’s vision for Mommawash includes fostering partnerships and collaborations to enhance the brand’s reach and impact, making it a trusted choice for families seeking reliable skincare solutions.
Parenting Head at Orami
From January 2019 to May 2020, Cynthia Tenggara served as the Parenting Head at Orami, a prominent platform aimed at simplifying the lives of mothers. In this role, she played a pivotal role in developing resources and support systems for parents, underscoring the crucial role of effective parenting in shaping the future. Cynthia’s contributions at Orami highlighted her belief in the transformative power of parenting, striving to make a meaningful impact on families and, by extension, on the nation. Her efforts were integral to Orami’s mission of providing valuable tools and information to support parents in their everyday lives.
Personal Touch
Despite her busy schedule, Cynthia balances her roles as an entrepreneur, wife, and mother. She believes in maintaining a positive company culture and values her employees’ contributions. Her story is a testament to the power of perseverance and innovation.
Looking Ahead
With plans to expand Berry Kitchen further, Cynthia continues to innovate and inspire. Her journey from a frustrated office worker to a successful CEO is a reminder that with determination and a bit of creativity, anything is possible.
