Velda Tan is not just a name in the fashion industry; she’s a force to be reckoned with, much like the brand she created, Our Second Nature. As the founder of Our Second Nature, Velda has redefined what it means to create clothing that’s both stylish and deeply connected to its wearers. With a passion for crafting timeless, effortlessly chic pieces, Velda has firmly established herself as a leading figure in the fashion world.
Velda Tan’s impressive career in the fashion industry spans over a decade, marked by her roles as founder and creative director at multiple successful brands. Since December 2016, she has been at the helm of Our Second Nature, leading the brand for over 7 years and 9 months. Before this, Velda founded Collate The Label in May 2015, where she continues to serve as Founder and Creative Director for more than 9 years.
From Love, Bonito, to Our Second Nature
Velda’s journey in fashion began with Love, Bonito, a brand she co-founded with her sister Viola Tan and friend Rachel Lim. What started as a blog selling pre-loved clothes quickly transformed into a fashion powerhouse. Velda’s visionary leadership and creative prowess consistently drove the brand to new heights. However, after eight years in the fast-paced world of Love, Bonito and Velda felt the need for a change. She realized that her strengths lay in creativity rather than the operational hustle of fast fashion.
The Birth of Our Second Nature
In 2017, Velda founded Our Second Nature alongside Lauren Tan. This brand focuses on creating comfortable, everyday wear that resonates emotionally with its customers. Velda leads the design, merchandising, brand, and marketing teams, ensuring that every piece of clothing tells a story and connects with its wearer on a deeper level.
Velda Tan’s Creative Approach
Velda Tan brings a unique blend of creativity and authenticity to her brands. At Our Second Nature, she ensures that every piece of clothing tells a story, resonating emotionally with wearers and creating a deep connection with the brand. Her emphasis on mindful fashion means each piece is crafted with care and intention, standing out in a fast-paced industry.
Velda’s collaborative spirit is evident in her leadership of the design, merchandising, brand, and marketing teams, fostering harmony and bringing her creative vision to life. Throughout her career, Velda has shown remarkable adaptability, evolving from a blog selling pre-loved clothes to founding multiple successful brands. Her humility and approachability allow her to connect personally with her audience, embracing imperfections and building genuine relationships that make customers feel valued and understood.
Expanding the Brand: From Local to Global
What started as a small, local brand has now grown into a global phenomenon. Velda’s keen business acumen and her ability to tap into the zeitgeist of modern fashion have allowed Our Second Nature to expand beyond Singapore’s borders. Today, the brand enjoys a loyal following from fashion enthusiasts around the world, and its pieces can be found in wardrobes from New York to Tokyo.
Velda Tan’s Impact on the Fashion World
Velda Tan’s influence on the fashion world extends far beyond her designs. She has redefined what it means to be a fashion entrepreneur, showing that it’s possible to build a successful brand while staying true to your values. Her journey is a testament to the power of passion, creativity, and perseverance. Velda’s story is an inspiration to aspiring designers and entrepreneurs alike, proving that with the right mindset, anything is possible.
A New Fashion Philosophy
Velda’s approach to Our Second Nature is all about slowing down. She believes in mindful fashion, where each piece is crafted with care and intention. This philosophy starkly contrasts with the frenetic pace of fast fashion, which Velda feels deeply aligned with.
The Woman Behind the Brand
Despite her success, Velda remains humble and approachable. She doesn’t want people to think she’s perfect. Instead, she embraces her imperfections and uses them to connect with her audience on a more personal level. Her calm and composed demeanor, coupled with her creative genius, makes her a true inspiration in the fashion world.
Velda Tan’s journey from Love, Bonito to Our Second Nature is a testament to her resilience, creativity, and passion for fashion. She has shown that it’s possible to create a successful brand that looks good and feels good. With Our Second Nature, Velda continues to inspire and connect with her customers, one beautifully crafted piece at a time.
