The Secret to Brooke Roberts’ Success—How She Built a $500M Business!

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Brooke Roberts is a name that resonates with innovation and empowerment in the world of finance. As the co-founder of Sharesies, a pioneering micro-investing platform, she has revolutionized the way Kiwis approach investing. With a strong background in finance and a deep passion for making investing accessible to everyone, Roberts has become a transformative figure in New Zealand’s financial landscape. Her journey is just about business success and empowering everyday people to take control of their financial futures, making her story truly inspiring.

Born and raised in Manurewa (Auckland), Mount Maunganui, and the United States, Brooke’s early years were a blend of diverse cultures and experiences. She attended high school at Woodford House in Hawke’s Bay, where she began to cultivate her passion for business and finance. Brooke’s academic journey led her to Victoria University, where she earned a Bachelor of Commerce and Administration, followed by a Master’s in Finance from Massey University.

Professional Beginnings

Roberts’ career in Wellington began with roles that would set the stage for her future entrepreneurial endeavors. She started her career in finance, product, and marketing roles, gaining invaluable experience that would later prove crucial in her entrepreneurial journey.

Working at well-known companies like AJ Park, Kiwibank, and Xero, Roberts honed her skills in finance and marketing. Each of these roles contributed to her understanding of the financial landscape and consumer needs.

The Birth of Sharesies

The idea of Sharesies was born out of a desire to make investing accessible to all New Zealanders. In 2017, Brooke, along with six others, co-founded Sharesies with a mission to democratize investment. They wanted to break down the barriers that traditionally kept everyday people out of the investment world.

The journey wasn’t easy. The founding team faced numerous challenges, from raising capital to convincing potential investors of their vision. However, their persistence paid off, and the company quickly gained traction.

Sharesies: Revolutionizing Investment in New Zealand

Sharesies have revolutionized the way Kiwis invest, making it easier than ever for anyone to grow their wealth. The platform’s user-friendly interface allows people to start investing with as little as $5. This accessibility has empowered a new generation of investors who might have otherwise been excluded from traditional investment avenues.

Since its launch, the company has seen tremendous growth. The platform now boasts hundreds of thousands of users and has become a significant player in the New Zealand financial market.

Recognition and Awards

Brooke’s contributions to the business world have not gone unnoticed. In 2020, Roberts was honored with the New Zealand Women of Influence Award in the Business Enterprise section. This recognition solidified her status as a leading figure in New Zealand’s entrepreneurial scene.

Roberts’ alma mater, Massey University, also recognized her achievements, awarding her the Distinguished Young Alumni Award. These accolades reflect her dedication to making a positive impact on society.

Brooke Roberts’ Leadership Style and Vision

Brooke is known for her empowering leadership style and forward-thinking vision. As a leader, Roberts believes in empowering her team and leading by example. She fosters a culture of inclusivity and collaboration, ensuring that everyone at Sharesies feels valued and heard.

Looking ahead, Roberts envisions Sharesies continuing to grow and evolve. She aims to further expand the platform’s offerings and reach, ensuring that even more people can benefit from investing.

Personal Life and Values

Despite her busy professional life, Brooke remains grounded in her values and personal commitments. Her ability to balance her professional responsibilities with her personal life is a testament to her organizational skills and determination. She manages to maintain a fulfilling personal life while driving Sharesies’ success.

Beyond her work at Sharesies, Roberts is deeply committed to giving back to the community. She actively supports social causes and believes in using her platform to make a positive difference.

Brooke Roberts’ journey from a young girl in New Zealand to a successful entrepreneur and co-founder of Sharesies is truly inspiring. Her dedication to making investing accessible to all, combined with her strong leadership skills and commitment to social causes, makes her a role model for aspiring entrepreneurs. As she continues to lead Sharesies into the future, there’s no doubt that Brooke Roberts will remain a significant force in the business world.

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