Tan Hooi Ling: Architect of Grab’s Triumph


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On a journey through Southeast Asia’s bustling metropolises, where innovation meets inspiration in the dynamic and fast-paced realm of Southeast Asia’s tech industry, one figure emerges as a beacon of innovation and leadership: Tan Hooi Ling, the architect of Grab’s Triumph. Tan, Grab’s co-founder and former COO, is the driving force behind Southeast Asia’s leading super app. Tan Hooi Ling, a Malaysian businesswoman based in Singapore, has blazed a trail, leaving an indelible mark on the landscape. She has led Grab to unprecedented success as its co-founder and chief operating officer (COO). She combines technical prowess with business acumen, earning a Bachelor of Engineering in Mechanical Engineering from the University of Bath and a Master of Business Administration from Harvard Business School. Let us go on a journey with this visionary entrepreneur who helped shape Grab into Southeast Asia’s leading super app.

Early Life and Education 

Tan Hooi Ling’s childhood in Kuala Lumpur’s rich cultural tapestry laid the groundwork for her remarkable journey. Hooi Ling was born in Kuala Lumpur in 1984 and grew up in a middle-class Malaysian-Chinese family, where she learned the value of hard work and perseverance. She navigated the bustling streets of Kuala Lumpur with the help of her older brother, where the vibrant fusion of traditions and modernity shaped her worldview. Her family’s nurturing environment instilled in her a desire to explore beyond the familiar. Hooi Ling’s insatiable thirst for knowledge and passion for innovation began to emerge as she began her educational pursuits in Petaling Jaya, a Kuala Lumpur suburb, laying the groundwork for her future endeavors. 

Her journey began with a Bachelor of Engineering in Mechanical Engineering from the University of Bath. She then earned a Master of Business Administration from Harvard Business School, demonstrating her commitment to both technical and business disciplines. This combination of mechanical engineering knowledge and business acumen provided her with a unique skill set for navigating the complexities of the business world. Harvard’s rigorous program not only honed her strategic thinking but also instilled in her the leadership qualities that would play a critical role in shaping her role as Grab’s Co-Founder and Chief Operating Officer. Tan Hooi Ling’s remarkable journey was built on the fusion of engineering precision and business acumen, which contributed significantly to her success in the dynamic landscape of Southeast Asia’s business ecosystem.

Hooi Ling spent a transformative year at Eli Lilly while studying at the University of Bath. Decisions at the management level piqued her interest here, laying the groundwork for a career shift. Hooi Ling’s professional trajectory skyrocketed during her time at McKinsey & Company, where her outstanding performance earned her a Harvard MBA sponsorship. When she worked with Anthony Tan, a Harvard Business School classmate, on a business plan that would later become GrabTaxi, the precursor to Grab, the spark of innovation was lit.

McKinsey: A Catalyst for Change 

Despite joining McKinsey & Company with no prior knowledge of the firm’s operations, Hooi Ling’s outstanding performance earned her a sponsored MBA education at Harvard Business School. This extraordinary educational opportunity at Harvard Business School not only reflected Hooi Ling’s exceptional abilities but also marked a watershed moment in her career. 

She not only honed her business skills at Harvard, but she also made important connections, including a meeting with Anthony Tan, co-founder of Grab. This meeting served as the foundation for the groundbreaking collaboration that resulted in the creation of Grab, a Southeast Asian superapp. During their time at Harvard Business School, her path intersected with that of Anthony Tan, Grab’s future co-founder. This meeting marked the beginning of a collaboration that would shape the future of Southeast Asia’s technology landscape. 

The Birth of Grab

Grab is the most popular super app in Southeast Asia. It offers services such as deliveries, mobility, financial services, and more. It originated from the visionary partnership of Hooi Ling and Anthony Tan at Harvard Business School. Their groundbreaking GrabTaxi business plan introduced an innovative mobile app connecting taxi seekers with drivers, catalyzing Grab’s birth. This entrepreneurial spark addressed commuter challenges, propelling Grab’s trajectory beyond taxis to encompass diverse services like deliveries and financial solutions. The strategic foresight displayed at Harvard laid the foundation for Grab’s evolution into a multibillion-dollar success, reshaping Southeast Asia’s daily service landscape.

Hooi Ling and her mother’s inventiveness resulted in a manual GPS to improve safety in Malaysia. Their innovation evolved from personal safety concerns to a proactive response to challenges in the country’s taxi services. This manual GPS demonstrated Hooi Ling’s dedication to practical problem-solving, revealing a pioneering spirit that would later define her entrepreneurial approach. This early initiative demonstrated resilience in the face of adversity and laid the groundwork for her future in transforming Southeast Asia’s transportation landscape, demonstrating a dedicated commitment to finding solutions to real-world problems.

The HBS New Venture Competition recognition and financial boost in 2011 were a watershed moment for Anthony Tan and Hooi Ling. Securing second place validated the viability of their business plan and catalyzed the turning of their entrepreneurial vision into reality. With the competition’s funds, they developed MyTeksi, the first mobile application that laid the foundation for Grab’s success. This transition from a promising business plan to the tangible creation of MyTeksi demonstrated the duo’s resilience and strategic acumen, laying the groundwork for Grab’s eventual ascension as a leading super app in Southeast Asia.

Grab’s Evolution

Hooi Ling’s post-graduation journey demonstrated her impressive balancing act. She worked part-time for Grab while managing responsibilities at McKinsey and Salesforce. This dual commitment demonstrated her dedication and multitasking skills. She became a full-time employee in 2015, taking on the critical role of COO at Grab. This was a significant step in her career, confirming her commitment to Grab’s growth and emphasizing her critical role in shaping the company’s strategic direction.

In Hooi Ling’s post-graduation return to Grab, he focused primarily on human resources, product development, and customer experience. Her leadership was critical in shaping these critical areas as she guided Grab’s growth. Her commitment to product innovation, effective human resource management, and enhanced customer experiences exemplified her dedication to Grab’s evolution into a comprehensive and customer-centric super app.

Hooi Ling’s announcement in May 2023 marked a watershed moment, as she revealed her intention to relinquish operational responsibilities at Grab at the end of the year. Her planned transition into an advisory role within the company accompanied this strategic move. Hooi Ling, a Grab co-founder, has been instrumental in the company’s growth since 2012. Her appointment as an advisor marked the beginning of a new chapter for both Hooi Ling and Grab, indicating a thoughtful evolution in leadership and corporate strategy.

Grab’s Future Without Hooi Ling 

CEO Anthony Tan expressed his unwavering support for Hooi Ling’s decision, recognizing her important role in shaping Grab’s cultural identity. Tan emphasized the importance of Hooi Ling’s influence in laying the groundwork for Grab’s success, recognizing her pivotal contributions. His words of encouragement expressed his deep gratitude for her efforts and emphasized the collaborative spirit that had been central to Grab’s growth since its inception in 2012.

The departure of Hooi Ling amid rising competition and economic challenges represents a watershed moment for Grab’s leadership. Her departure alters the company’s dynamics significantly, raising concerns about Grab’s ability to navigate challenges. To sustain growth and innovation, a strategic rethink is required to fill Hooi Ling’s void. Grab’s resilience will be tested as it navigates this leadership transition, striving to uphold its position in a competitive and evolving market.

Legacy and Impact

Hooi Ling’s legacy extends beyond Grab, as she serves on influential boards, shaping Singapore’s economic and educational trajectory. Her strategic involvement demonstrates a dedication to broader societal advancement and reflects a multifaceted leadership style. Hooi Ling uses her expertise to influence and elevate Singapore’s economic and educational landscape, leaving an indelible imprint on the nation’s growth and development.

Tan Hooi Ling’s journey from engineering to business exemplifies the importance of diverse perspectives in fostering innovation and driving change. She used her technical background as a co-founder of Grab to navigate the complexities of the business world, exemplifying the transformative potential of individuals bridging disciplines. Hooi Ling’s story is an inspiring example of how diverse skill sets and perspectives can significantly contribute to entrepreneurial success, paving the way for innovation and positive transformation.


Hooi Ling’s impactful journey as Grab’s co-founder exemplifies resilience, innovation, and leadership in the dynamic realm of Southeast Asia’s tech industry. Her strategic contributions, from directing Grab’s technology teams to her influential role until 2022, reflect her dedication to overcoming obstacles. With adaptability and vision, Hooi Ling has demonstrated how a tech company can reach new heights, thus solidifying her legacy within the region’s thriving tech scene.


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